@risolandr If you are planning to use the Bing search API then you will need to create the bing web search resource from Azure portal and then navigate to your resource's keys & endpoint blade to retrieve the keys. You can follow this quickstart to create a resource and use python to run a search query. Thanks!!
I do not have any experience using bing maps. So, I will add the maps tag to this thread for other users to comment.
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