Microsoft Advertising API
A Microsoft API that provides programmatic access to Microsoft Advertising to manage large campaigns or to integrate your marketing with other in-house systems.
401 questions
Bid strategy of a campaign is null
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Toshiyuki Maeda
0
Reputation points
Hi
I am getting a null response for the bid strategy of a campaign.
Please tell me why the bid strategy is null.
The log is attached.
In addition, as far as the following help is concerned,
It says that the bit strategy for Smart shopping campaigns will be Maximize Conversion Value, but does it mean that in some cases it will be null?
Smart shopping campaigns use the Maximize Conversion Value bid strategy (where Microsoft Advertising automatically sets your bids in real time to maximize total conversion value within your budget) and automated targeting to maximize overall revenue numbers with an option to define return on ad spend (ROAS) targets.
https://video2.skills-academy.com/en-us/advertising/guides/smart-shopping-campaigns?view=bingads-13