Import my call conversion data if I'm using a third-party call-tracking system

Priya 1 Reputation point
2021-06-15T12:30:59.353+00:00

I am using Microsoft Bings ads .NET library version V13.

Currently I am able to upload form leads which has MicrosoftClickId using OfflineConversion array in ApplyOfflineConversionsRequest through CampaignManagementServiceClient.

As per https://video2.skills-academy.com/en-us/advertising/campaign-management-service/offlineconversion?view=bingads-13 , The MSCLKID for the offline conversion is required. Our system uses a third party call tracking system CallTrackingMetrics and we do not have MSCLKID .

How can I upload my call conversion data ?

Microsoft Advertising API
Microsoft Advertising API
A Microsoft API that provides programmatic access to Microsoft Advertising to manage large campaigns or to integrate your marketing with other in-house systems.
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  1. Eric Urban - MSFT 626 Reputation points Microsoft Employee
    2021-07-05T22:58:08.353+00:00

    @Priya - Thanks for your patience. I am looking into it and we'll get back to you.

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  2. Eric Urban - MSFT 626 Reputation points Microsoft Employee
    2021-07-07T05:02:02.553+00:00

    @Priya - Offline conversions do require msclkid. You have to capture the click ID on your website and use it in the 3rd party tracking systems which actually send the offline conversion data using our APIs. I don’t know the details around the third party system you are using. In general though there is no way to get around MSCLKID in offline conversions. Does this help?

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