Are you "Microsoft-MAX"ed yet?

  • Article

Microsoft Codename Max is uber-cool, very rock-on and quite download-heavy.

"It is not like any other product. That's because it's not a product—it's your opportunity to try an exciting new user experience from Microsoft. "is the blurb on their webpage and I installed it last nite and I must admit it is more UI experience than a product. Very chic. You can go to their webpage for more information. It is free after all - and a good way to checkout some basics of the Vista interface.

But this blog is more than this product - what made me MAX-ed out and feel happy about it was the way it was marketed. Word-of-Mouth and Blog-driven. I did not hear about it first on conventional marketing tools or product launch jazz -parties - but through emails and blogs. Very very rad, cool and different atleast at MS so far. There are also some very subtle marketing/branding/image concepts that  I can see they are testing out with this new product channel - so I will stop right here and not speculate/reveal them. No point tainting that data :)

Refreshing UI. Good work guys!

Comments