Enterprise 2.0: ecustomer

I gave (another) presentation about Web 2.0 and Enterprise 2.0 this afternoon and struggled to get the point across to the audience, particularly with regard to the concept of a transparent enterprise and Enterprise 2.0. It seemed that the idea of a new type of enterprise was just too big a leap for the audience so I tried to think of a different way of framing it. I came up with an analogy about how the original internet allowed ecommerce and web based products Web 2.0 allows ecustomer and web based customers. This seemed to be more understandable and moved away from the rather esoteric Enterprise 2.0 meme to a more actionable description so I think I will be using ecustomer in the future.