Web 2.0 in Businessweek

Robert Hof has an interesting top story in BusinessWeek about Web 2.0 in the Enterprise which talks about how organizations should start getting involved in Web 2.0. Alas yet again he focuses on the intra enterprise uses rather than the extra enterprise applications. Soon we will be seeing articles about the use of Web 2.0 to generate revenue and improve customer satisfaction rather than all this productivity stuff and then things will really take off.