Elevate shopping experiences with in-store frictionless checkout
Important
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| Enabled for | Public preview | General availability |
|---|---|---|
| Users by admins, makers, or analysts | 
Jan 10, 2023 |
Mar 1, 2023 |
Business value
Brick-and-mortar retailers are under threat by the explosion of e-commerce worldwide. They have traditionally lagged their online rivals in two critical areas. One is in the shopping experience, where shopping online is more convenient with no need to drive or wait in line. The other is in using store analytics and intelligence on shopping data to drive greater commerce.
Microsoft Cloud for Retail can help brick-and-mortar retailers bridge these gaps. Through partnership with AiFi, a leading provider of frictionless checkout solutions, Microsoft Cloud for Retail will help retailers roll out smart stores with deep analytics to drive commerce and create a delightful shopping experience.
Feature details
AiFi, a leading automated store provider, will provide support in deploying an end-to-end frictionless shopping solution for brick-and-mortar retailers. AiFi will handle store rollout, logistics, and customer support. Microsoft Smart Store Analytics will unlock insights from shopper data exhaust. It will use shopper behavior and transactional data to track store KPIs and generate analytics and data-science–driven findings to optimize product selection, shelf placement, store layout, marketing campaigns, and more.
The Smart Store Analytics solution between Microsoft Cloud for Retail and AiFi will feature:
- Grab-and-go in-store scanning and tracking hardware (provided by AiFi)
- Integration with the retailer’s billing system (provided by AiFi)
- Connector to autonomous store provider for retailer data
- Store analytics built on transactional data, store layout information, planogram data, and shopper interaction with products—delivering store KPIs, data visualizations and AI/machine learning-driven insights
- Data-driven recommendations on:
- Store layout
- Product catalog
- Shelf placement
- Shelf inventory
- All data in standardized Synapse Industry Data templates