Plan and prepare for Dynamics 365 Marketing in 2023 release wave 2

Overview

The undeniable impact of generative AI on the business landscape is sweeping across industries, paving the way for unparalleled growth opportunities. By automating repetitive tasks, generating data-driven insights, creating content, and powering advanced analytics, generative AI is equipping businesses with the tools to operate more efficiently and intelligently than ever before.

In the realm of marketing, customer experience, and productivity, AI is a game-changer. Marketers can leverage the power of AI to analyze large amounts of data, gain a deeper understanding of their customers in minutes, and optimize every interaction to create engaging experiences that meet and exceed customer expectations.

At Microsoft, we aspire to empower every organization to create the most personalized experience for every customer, which translates into business success. We believe that every business should be able to harness the power of generative AI, which is why we've introduced Copilot in Dynamics 365 Marketing. Copilot enables marketers to simply describe their needs and, in turn, helps generate ideas and content faster, launch journeys, and complete time-consuming tasks. These cutting-edge features increase productivity while unlocking capabilities that were previously out of reach.

With this release, we continue to bring your sales and marketing teams closer so they can stop working in silos and eliminate execution gaps and redundancies. This release allows sales and marketing teams to drive more revenue together using a unified data platform and orchestration capabilities to shift to the customer experience mindset.

Furthermore, with this release, you can unlock customer data and predict and personalize customer journeys in real time and at scale to improve your business outcomes across marketing, sales, and service. We aim to enable you to harness everything you know about your customers, across all channels, and mobilize your organization to engage in the moment to deliver a fluid and seamless experience across every interaction.

Our release revolves around three themes:

• Revolutionize how marketers work and what they can achieve with Copilot and AI innovation.
• Accelerate revenue and increase lifetime value through seamless experiences that unify sales and marketing.
• Respond to customers in real time to engage them in moments that matter.

Updates to Dynamics 365 Marketing 2023 release wave 2

Investment areas

Copilot and AI innovation
Boost your productivity by harnessing the power of generative AI with Copilot to generate ideas and content faster, create journeys, and complete time-consuming tasks just by describing them.

Moments that matter
Understand your customers’ expectations and identify the most effective channels and touchpoints to trigger interactions that will successfully engage customers in the moments that matter.

Unify sales and marketing
Bring your sales and marketing teams closer so they can stop working in silos, eliminate execution gaps, and remove redundancies by collaborating to effectively drive more revenue together.

To learn more about the entire set of capabilities being delivered during this release wave, check out the release plan for Dynamics 365 Marketing below:

For application administrators

User-impacting features to the user experience enabled automatically
User-impacting features should be reviewed by application administrators. This facilitates release change management and enables successful onboarding of new capabilities released to market. For the complete list, look for all features tagged "Users, automatically" in the release plan.

Features that must be enabled by application administrators
This release wave contains features that must be enabled or configured by administrators, makers, or business analysts to be available for their users. For the complete list, look for all features tagged "Users by admins, makers, or analysts" in the release plan.

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