Use Smart store analytics

  • Article

Smart store analytics help transform the shopping experience through data analytics and new store technology to build stronger relationships with your customers across all touch points.

Smart store analytics help retailers to:

  • Maximize in-store sales by optimizing in-store customer and product signals.

  • Generate actionable insights from your physical store space using prebuilt AI-powered skills.

Get started

  1. To access the Smart store analytics solution, navigate to https://[your-environment-name]. The first time you access the URL, you see an overview of all available apps. Select Smart store analytics.

    Overview of all published apps in your environment.

  2. Double-click Smart store analytics to launch the solution.

Home page

You can access the Home page through the Home icon, which has three sections.

The image shows the Home page of Smart store analytics solution.

Overview

The Overview section summarizes some key metrics:

  • Number of stores that the solution is monitoring

  • Performance of the fleet of stores over a time period of four weeks

  • Representative insights into fleet performance with a link to deeper insights

Explore the store

The Explore the store section has useful links to explore ideas for optimizing store layout, the product catalog, shelf placement and more, through convenient cards that open the top features of the solution.

Feature Use
Store heatmap Identify areas in the store where customers spend the most and the least time.
Discover opportunities and areas for improvement.
Purchase funnel Understand the shopper's journey from store visitor to a purchasing customer.
Learn details about which products were viewed and which were purchased.
Frequently bought together products Identify combinations of products that are often purchased together to discover cross-selling opportunities and optimize product placement in the store.
Sales and shelf placement matrices Analyze which products are in demand; and how shelf placement affects sales for different products.

Resources

The Resources section has links to resources for product documentation and the support center to raise tickets for help and support.