Multiparty private offers overview
With an ecosystem of 400K+ partners, multiparty private offers empower partners to sell collaboratively. Multiparty private offers function similarly to private offers but are sold to the customer via their channel partner—the market estimates that one-third of cloud marketplace business will rely on resellers.
Like private offers, customers can negotiate terms and conditions and pricing, and experience simplified purchasing through the marketplace. For customers that have an Azure cloud consumption commitment, the entire purchase counts toward their commitment when they buy solutions that are Azure IP co-sell eligible—helping partners land bigger sales.
Multiparty private offers are available to customers in the United States, the United Kingdom, and Canada.
Benefits for channel partners:
- Expand your offerings. Sell with independent software vendors (ISVs) to create unique offers with simplified selling through the marketplace. Learn how to onboard.
Benefits for ISVs:
- Scale instantly. Reach new customers by selling through channel partners to unlock new opportunities. Learn how to participate.
How it works
The process of creating and executing multiparty private offers is:
Collaborate: ISV and channel partners work together to identify the right solution for the customer and negotiate terms. The ISV extends a private offer to the channel partner, where the channel partner adds their details to create the multiparty private offer.
Sell: The channel partner sends the offer to the customer. The customer accepts and purchases the same as a private offer they’d procure from an ISV. For customers with an Azure consumption commitment, eligible purchases count towards their commitment, maximizing their cloud investments.
Payment and payouts: Microsoft manages the collection and payment process, ensuring partners are paid accordingly.