Defining an NMAKE Macro
macroname=string
Remarks
The macroname is a combination of letters, digits, and underscores (_) up to 1,024 characters, and is case sensitive. The macroname can contain an invoked macro. If macroname consists entirely of an invoked macro, the macro being invoked cannot be null or undefined.
The string can be any sequence of zero or more characters. A null string contains zero characters or only spaces or tabs. The string can contain a macro invocation.
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Precedence in macro definitions