Go to market with Microsoft

Completed

By participating in the commercial marketplace, you can unlock various benefits that help to accelerate your offer's growth. The Microsoft Marketplace Rewards program is designed to support the growth and success of partners who publish their solutions on the Microsoft commercial marketplace. This program is included in ISV Success, which is part of the Microsoft AI Cloud Partner Program. It's available at no cost to all participants, aiming to assist you throughout the journey of building, publishing, and selling your offers in the marketplace.

Marketplace Rewards

Once you publish your offer in the commercial marketplace, you gain access to the Microsoft Marketplace Rewards' sales, technical, and marketing benefits. The range of benefits you receive as a publisher is differentiated by your offer's listing option.

When you opt for a Contact me listing for your solution in the Microsoft commercial marketplace, the Marketplace Rewards team initiates contact to offer advice on how to enhance the visibility of your solution.

When you engage customers by offering a Free trial listing, enabling deployments through a Bring-your-own-license (BYOL) offer, or conducting sales through a Transact listing, Microsoft supports your market growth by helping you to increase demand generation and sales activities.

Diagram showing an overview of Marketplace Rewards benefits increasing by investment represented by offer type.

As your commercial marketplace offers hit certain revenue milestones, you're eligible for higher tiers of Marketplace Rewards benefits. Your revenue milestones can be met when customers buy your solutions through Microsoft AppSource, Azure Marketplace, Microsoft's extensive network of resellers, and the various in-product experiences. It's essential to have an active Transact offer in the commercial marketplace for you to attain these revenue levels.

The Marketplace Rewards program is designed to support your business development with the commercial marketplace. Microsoft initiates activities aimed at boosting awareness to help secure your first customers, and progressing to more advanced sales and technical benefits as you sell more. All partners who maintain active offers in the commercial marketplace can access these benefits. To learn more about the benefits available through this commercial marketplace program, see the resources section at the end of this learn module.

Summary

The information you've gathered about commercial marketplace programs now provides a complete set of insights required for you to make a final recommendation to the executive team. Now you're ready to consolidate and present your accumulated knowledge in the upcoming presentation.