Create an app submission for your MSIX app

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Note

This section of the documentation describes how to create an app submission in Partner Center. Alternatively, you can use the Microsoft Store submission API to automate app submissions.

Once you've created your app by reserving a name, you can start working on getting it published. The first step is to create a submission. After you have reserved your app name, you will be redirected to your app's application overview page. From the Product release section, click on Start submission. A product submission in draft status will appear. This draft includes all the submission steps that need to be completed. Refer to the app submission checklist below to complete the steps:

App submission checklist

Here are the details that you can provide when creating your app submission, with links to more info.

Items that you are required to provide or specify are noted below. Some areas are optional, or have default values provided that you can change as desired. You don't have to work on these sections in the order listed here.

Pricing and availability page

Field name Required Notes
Markets Required Default: All possible markets
Audience Required Default: Public audience
Discoverability Required Default: Make this product available and discoverable in the Microsoft Store
Schedule Required Default: Release - as soon as possible; Stop acquisition - never
Base price Required
Free trial Not required
Sale pricing Not required
Organizational licensing Not required

Properties page

Field name Required
Category Required
Subcategory Not required
Secondary category Not required
Privacy policy URL Required if your app collects/trasmits personal information
Website Not required
Support contact info Required if your product is available on Xbox.
Contact details Required for business/company accounts
Game settings Not required
Display mode Not required
Product declarations Not required
System requirements Not required

Age ratings page

Field name Notes
All questions Required

Packages page

Field name Required Notes
App package Required At least one package required.
Device family availability Not required
Gradual package rollout Not required
Mandatory update Not required

Store listings

You'll need all the required info for at least one of the languages that your app supports. We recommend providing Store listings in all of the languages your app supports, and you can also provide Store listings in additional languages. To make it easier to manage multiple listings for the same product, you can import and export Store listings.

Field name Required Notes
Description Required
What's new in this version Not required
App features Not required
Screenshots Required At least one screenshot required; four or more recommended
Store logos Required for some OS versions
Trailers Not required
Windows 10 or Windows 11 and Xbox image (16:9 Super hero art) Not required
Xbox images Required for proper display if you publish to Xbox
Supplemental fields Not required
Keywords Not required
Copyright and trademark info Not required
Additional license terms Not required
Developed by Not required

Submission options page

Field name Required
Publishing hold options Not required
Notes for certification Not required
Restricted capabilities Required if your product declares any restricted capabilities
Submission notification audience Not required

Once you have completed all the sections, you can submit your app for certification by clicking Submit for certification button on the Application overview page.

Note

You must have an active developer account in Partner Center in order to submit apps to the Microsoft Store. All the users added to your developer account in Partner Center can submit EXE or MSI apps to the Microsoft Store. They can also modify all the existing EXE or MSI apps in Partner Center. The roles and permissions set for account users do not currently apply to EXE or MSI apps.

Notifications

Important

To ensure that you receive critical email notifications, you'll be required to verify your email address in Action Center. Go to My Preferences in Action Center to verify.

After publishing an app, the owner of your developer account is always notified of the publishing status and required actions through email and the Action Center in Partner Center.

In addition, you can add members in either developer or manager role within your developer account to receive same notifications or remove those who no longer need to be notified.

To add or remove:

  1. On the Submission options page, look for the field of “Submission notification audience”
  2. Click “Click here” to open Notification audience overview page
  3. On the Notification audience overview page, add or remove audience

Note

  • The owner of your developer account is always notified and can’t be removed from the audience list.
  • The audience list is product specific and applied to all submissions of the product. To modify the notification recipients for a different product, follow the steps above for each product.
  • Add-on inherits parent product’s audience list and can’t be managed separately.