Bidders - Pixel template service

Article
02/23/2024

This read-only service allows you to view information about Xandr-approved creative pixels from trusted, commonly-used providers, such as Evidon and Brilig. Most Xandr-approved creative pixels can be added to creatives without causing re-audit.

Here's how it works:

You use the Pixel Template Service to find the Xandr-approved pixel that you want to add to your creative.
You note the ID of the pixel as well as its required parameters.
You use the pixels array in Creative Service to add the pixel to your creative and define values for the required parameters.

REST API

HTTP Method	Endpoint	Description
`GET`	`https://api.adnxs.com/pixel-template`	To view all Xandr-approved creative pixels.
`GET`	`https://api.adnxs.com/pixel-template/PIXEL_TEMPLATE_ID`	To view a specific Xandr-approved creative pixel.

JSON fields

Field	Type	Description
`id`	int	The ID of the Xandr-approved creative pixel.
`name`	string	The name of the Xandr-approved creative pixel.
`format`	enum	The format of the Xandr-approved creative pixel. Possible values: `"raw-js"`, `"url-html"`, `"url-js"`, or `"url-image"`.
`content`	string	The HTML or JavaScript content of the creative pixel. This field is included if format is `"raw-js"`.
`secure_content`	string	The secure HTML or JavaScript content of the creative pixel. This field is included if format is `"raw-js"`.
`url`	string	The URL of the html, JavaScript, or image creative pixel. This field is included if format is `"url-html"`, `"url-js"`, or `"url-image"`.
`secure_url`	string	The secure URL of the html, JavaScript, or image creative pixel. This field is included if format is `"url-html"`, `"url-js"`, or `"url-image"`.
`num_required_params`	int	The number of parameters that must be defined when adding the pixel to a creative.
`require_reaudit`	boolean	If true, adding the pixel to a creative causes the creative to be resubmitted for audit.

Examples

View all Xandr-approved creative pixels

$ curl -b cookies -c cookies 'https://api.adnxs.com/pixel-template'
{
    "response": {
        "status": "OK",
        "count": 3,
        "start_element": 0,
        "num_elements": 100,
        "pixel-templates": [
            {
                "id": 1,
                "name": "Evidon AdChoices Icon",
                "format": "raw-js",
                "content": "(function() {document.write('<sc'+'ript type=\"text/javascript\"' + ((\"https:\"
                 == document.location.protocol) ? \"https://c.betrad.com\" : \"http://c.betrad.com\") +
                 '/surly.js?;ad_wxh=${CREATIVE_SIZE};coid=${P1};nid=${P2};${P3}\"></scr'+'ipt>');}());",
                "num_required_params": 2,
                "require_reaudit": false
            },
            {
                "id": 2,
                "name": "Brilig Impression Tracker",
                "format": "url-image",
                "num_required_params": 1,
                "require_reaudit": false,
                "url": "http://p.brilig.com/contact/bct?pid=${P1}&_ct=pixel&adid=${CP_ID}&action=1"
            },
            {
                "id": 3,
                "name": "Alenty Impression Tracker",
                "format": "raw-js",
                "content": "var lnte = window.document.createElement('SCRIPT');lnte.src = 'http://js.alenty.com/
                 apnxs/l/adtrk.js'+'#customer_id=${P1}'+';advertiser=${ADV_ID}'+';campaign=${CP_ID}'+';creative=
                 ${CREATIVE_ID}'+';dimension=${WIDTH}x${HEIGHT}'+';site=${INV_SOURCE_ID}'+';sitepage=${PUBLISHER_ID}
                 _${SITE_ID}'+';external_id=-a--${SSP_DATA}-b--${PRICE_PAID}'+';url=' + encodeURIComponent
                 ('${REFERER_URL_ENC}'); lnte.type = \"text/javascript\"; window.document.body.insertBefore(lnte,
                 window.document.body.lastChild);",
                "num_required_params": 1,
                "require_reaudit": false
            },
            ...
        ],
        "dbg": {
            ...
        }
    }
}

View a specific Xandr-approved creative pixel

$ curl -b cookies -c cookies 'https://api.adnxs.com/pixel-template/1'
{
    "response": {
        "status": "OK",
        "count": 1,
        "start_element": 0,
        "num_elements": 100,
        "pixel-template": {
            "id": 1,
            "name": "Evidon AdChoices Icon",
            "format": "raw-js",
            "content": "(function() {document.write('<sc'+'ript type=\"text/javascript\"' + ((\"https:\"
             == document.location.protocol) ? \"https://c.betrad.com\" : \"http://c.betrad.com\") +
             /surly.js?;ad_wxh=${CREATIVE_SIZE};coid=${P1};nid=${P2};${P3}\"></scr'+'ipt>');}());",
            "num_required_params": 2,
            "require_reaudit": false
        },
        "dbg": {
            ...
        }
    }
}

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