Microsoft Invest - Deal targeting (ALI)

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By selecting Deals in the Inventory & Brand Safety Targeting > Supply Source subsection of the Create New Line Item or Edit Line Item screen, you can target all deals from sellers or specific deals/deal lists from one or more sellers.

Target deals and deal lists

When you select the Deals option in the Inventory & Brand Safety Targeting > Supply Source subsection of the Create New Line Item or Edit Line Item screen, you will have the option to target either all the available deals for that line item, or specific deals from sellers using the configurations detailed below.

Target all deals available to you

  1. In the Inventory & Brand Safety Targeting > Supply Source subsection, select Deals under Supply Source.
  2. Select All Deals.

Target specific deals available to you

  1. In the Inventory & Brand Safety Targeting > Supply Source subsection, select Deals in the Supply Source section.

  2. Select Specific Deals.

    A pull-down menu displays with Deals selected by default.

  3. To target specific deals, select one of the following targeting options and complete the corresponding steps:

    Targeting Option Steps
    Deals a. Search for available deals by name, alias, ID, or code to target.
    b. Include deals by selecting the green check, or exclude deals by selecting the red dash.

    Tip: You can also select the eye button to view additional details about the deal such as Currency, Type, Sizes, Brands, Media Types, Start Date, and End Date.
    Deal Lists a. Search for available deal lists by ID or name to target.
    b. Include deals by selecting the green check, or exclude deals by selecting the red dash.

    Note

    You may either include deals OR exclude deals, and deal lists, but not both. Include and exclude functionality has to be consistent at line item level. For example, you can't include a deal list and exclude a deal from the deal list on the line item.

    Deal lists and deals follow the line item and split level targeting constraints. If a deal list and associated deals are excluded at the line item level, splits will not be able to target that inventory regardless of any selections made. Whereas if a deal or deal list is included at the line item level, then split targeting will be respected.

  4. Select Save.

Target deals and deal lists at the Programmable Split level

You can specify the deals and/or deal lists to include, or exclude in programmable splits for the line item. To target specific deals or/and deal lists for the split:

  1. Select Deals or/and Deal Lists under Inventory within the Select Targeting menu in the Programmable Splits section of the Create New Line Item and Edit Line Item screens.

  2. Select the pen icon next to Any under Deals or/and Deal Lists to go to the Edit Split pop-up.

  3. In the Deals/Deal Lists search field, enter a Deal List ID or Deal ID, or Name to search for deals and deal lists.

  4. From the search result, select the applicable deal list(s) or/and deal(s).

    The default in the menu is Include Any which includes the selected deal lists or deals for that split.

  5. If you would like to exclude deal lists or deals, select Exclude All in the menu.

  6. Select Apply to save the configuration.

Note

If you're targeting both deal(s) and deal list(s) within the same split, the boolean logic between them will be AND.