Enable third-party measurement features on a line item
Augmented line items can integrate a range of third-party measurement features from vendors such as Nielsen to gain insight into your delivery and audience reach.
Below are the Measurement section's current performance-measuring category offerings. Listed under each category is information on specific third-party vendors' services that you can implement when creating or editing an augmented line item.
Audience demographic measuring
For more information about audience demographic measuring, see the following:
- Measuring Demographic Targeting Success with Nielsen Digital Ad Ratings
- Activate Nielsen Digital Ad Ratings for a Line Item
Offline sales attribution tracking
For more information about offline sales attribution, see the following:
- Enabling Sales Impact for Line Item Delivery with Nielsen Catalina Solutions
- Activate Nielsen Sales Impact for a Line Item