Explore campaigns

The Campaigns screen shows you essential metrics about all campaigns under an advertiser or under a specific line item, informs you of conditions preventing campaigns from serving, provides quick access to each campaign's details, and offers bulk editing and reporting options.

Automatic archiving of objects: Campaigns that have not served or been edited in more than 180 days and that are not scheduled to serve in the future are automatically archived. If a campaign is in the "archived" state, it cannot spend or be edited. However, it can still be copied, deleted or used in reports (or exported for use in an external reporting tool). In addition, once an object is archived, any child objects it may own (e.g., Insertion Order > Line Item **> Campaign) will also be archived and no additional child objects may be created beneath the archived parent object. For details, see Automatic Archiving of Buy-Side Objects.

Getting to the campaigns screen

There are two main ways to navigate to the Campaigns screen: from the Advertisers screen and from the Line Items screen. When you navigate from the Advertisers screen, you get the complete list of campaigns under the advertiser. When you navigate from the Line Items screen, you get the list of campaigns under a specific line item.

From the advertisers screen

On the Advertisers screen, find the advertiser for which you want to view campaigns and click the button in the Campaigns column.

This takes you to the Campaigns screen. The screen lists all campaigns under the advertiser.

From the line items screen

On the Line Items screen, find the line item for which you want to view campaigns and click the button in the Campaigns column.

This takes you to the Campaigns screen. The screen lists only the campaigns under the selected line item.

Viewing and filtering by status

The Status column shows you whether your campaigns are eligible or ineligible to serve.

• Play - Campaigns with the "play" icon are eligible to serve.

• Paused - Campaigns with the "paused" icon are ineligible to serve due to conditions that are likely intentional and user-driven. When a campaign shows this status, hover over the icon to see exactly what conditions are preventing it from serving. The following conditions can provoke this status:

  • State is set to inactive.
  • Flight start is in the future.
  • Flight end is in the past.
  • Lifetime impression budget has been met.
  • Lifetime cost budget has been met.
  • Daily impression budget has been met.
  • Daily cost budget has been met.

  Warning

  Campaigns with the "warning" icon are ineligible to serve due to conditions are are likely unintentional and that should be addressed. When a campaign shows this status, hover over the icon to see exactly what conditions are preventing it from serving. The following conditions can provide this status:

  • No creatives are associated with this campaign.
  • All creatives associated to this campaign are either ineligible to serve (inactive, expired, prohibited) or can serve only on direct inventory and on supply partners who trust your network's self-classification (unaudited).

Searching by name/ID

You can use the search field at the top of the screen to find all campaigns whose names or IDs include a specific string of characters or numbers.

Finding inactive campaigns

Campaigns with the Inactive state are shown with their IDs, names, and stats in italics.

Viewing stats

The stats on the Campaigns screen help you assess the performance and delivery of your campaigns at a glance. These metrics are faster and more readily accessed than via standard reporting; whereas reporting requires you to submit a request and then wait for a response, stats are cached on a regular basis.

Because stats are dependent upon reporting data and are synched after reporting has closed for any given hour, for a small chunk of time each hour, there may be discrepancies between reporting and stats data. For more details, see Availability of Reporting Data.

Intervals

Use the interval drop-down near the top right of the screen to choose the interval for stats:

• Today Current calendar day up to the last hour.
• Yesterday Full 24-hour period of the previous calendar day.
• Last 7 Days Full 7 days previous to the current calendar day, excluding today.
• Month to Date Start of the current calendar month to the current calendar day, including today.
• Last 365 Days Full 365 days previous to the current calendar day, excluding today.
• Lifetime Entire lifetime of each campaign, including the current calendar day.

Columns

The following stats are shown for each campaign. Columns that show an arrow in the header when you hover over them are sortable. Note that the data always reflects the currently selected stats interval:

• Imps Number of impressions for the campaign.

Showing/Hiding pacing bars

For campaigns that meet certain Requirements for Pacing Bars, Microsoft Monetize helps you visualize how well the campaigns are pacing to their budgets for the selected stats interval. When you turn the Pacing toggle on, the Imps or Media Cost quickstat, depending on the type of budget set for the campaign, is transformed into a pacing bar.

It is important to note that pacing bars, like all other stats, reflect the currently selected stats interval, and for each stats interval, there are specific requirements for pacing to be calculated. See Requirements for Pacing Bars below for more details.

Understanding pacing bars

Each pacing bar tells you the following. Note that for a campaign with a media cost budget, the pacing bar will show media cost rather than impressions.

Please keep these points in mind:

• The pacing bar shows how much of the campaign budget has been spent.
• The bold black number that appears across the pacing bar shows the number of impressions or amount of dollar spend that has actually occurred for the campaign.
• The gray number below the pacing bar shows the lifetime budget, in impressions or currency.
• The blue line represents how much of your budget you should have spent: Lifetime budget/total number of days in the flight x actual number of days in the flight.
• The percent shows how closely your campaign is pacing according to even daily pacing: Actual budget spent/how much of your budget you should have spent. The color of the main pacing bar tells you how your impression/media cost count compares to your pacing target:
• Purple - The current impression/media cost count is over the pacing target (> 100%) for the selected stats interval.
• Green - The current impression/media cost count closely matches the pacing target (95% - 100%) for the selected stats interval.
• Yellow - The current impression/media cost count is slightly under the pacing target (85% - 95%) for the selected stats interval.
• Red - The current impression/media cost count is significantly under the pacing target (< 85%) for the selected stats interval.

Requirements for pacing bars

The exact requirements for calculating pacing depend on the stats interval selected, the type of budget set, and whether or not there's a flight end date. For each stats interval, the requirements are as follows:

Showing/Hiding pulse sparklines

The Pulse button provides a visualization of campaign spending in real time. When you click the Pulse button, a column containing sparklines that represent campaign delivery appears.

Showing/hiding columns

You can choose the columns that are displayed by clicking the Configure Columns button.

This opens the Configure Columns dialog. From there you can select or deselect the columns you want to display using the checkboxes. Click OK when you are done making your selections to return to the Campaigns screen.

Viewing settings across multiple campaigns

The Settings toggle lets you save time and gain valuable insight by reviewing budgets, buying strategies, and frequency caps across multiple campaigns.

Budgets

To view the Lifetime Budget and Daily Budget of multiple campaigns at once, select Settings > Budget.

For campaigns using lifetime pacing, you can see the estimated daily budgets, which are calculated based on the remaining budget divided by the number of days remaining in the flight. For more information, see Lifetime Pacing.

Buying strategies

To view the direct and third-party buying strategies of multiple campaigns at once, select Settings > Buying Strategies.

• Direct Buying Strategy - This column shows you the priority for campaigns that buy your own managed inventory.

• 3rd-Party CPM Bid - This column shows you how bids are calculated for campaigns that buy third-party inventory on a CPM basis.

• Other 3rd-Party Bids - This column shows you how bids are calculated for campaigns that buy third-party inventory on a CPA or CPC basis.

  For more details about buying strategies, see Create a Campaign and Buying Strategies.

Frequency caps

To view the how frequently creatives associated to campaigns can be shown to a given user, select Settings > Frequency Caps.

• If frequency caps are set in a campaign, they are represented as inclusions (green icon).

• If "Show to users without cookies" is not set in a campaign, Unidentified users is represented as an exclusion (red icon).

  Frequency caps can be set at the advertiser, line item, and creative levels as well. The most restrictive setting always takes precedence. For more details, see Frequency and Recency Caps.

Inventory targeting

You can view inventory targeting settings in the Campaigns screen. When you select Inventory Targeting in the Settings toggle, the direct and 3rd-party segment targeting strategiesfor your campaigns, as well as the associated Boolean logic, will appear as columns.

Viewing a specific campaign's details

There are two ways to view details for a specific campaign: the Campaign Summary pane and the Campaign Details pane.

Campaign summary pane

Clicking the row of the campaign whose details you want to view will open the Campaign Summary pane on the Campaigns screen. You can use the slider to resize the pane as desired.

Campaign details screen

You can also click the graph button in the row of the campaign whose details you want to view. This takes you to the View Campaign Details.

Reporting on campaigns

You can initiate an advertiser analytics report for one or more campaigns directly from the Campaigns screen. Check the box for each campaign that you want to report on and click Actions > Run Report.

This takes you to the Advertiser Analytics report, where the campaigns you selected are pre-set as filters and Campaigns is pre-set as a dimension. For further information about running the report, see Advertiser Reporting.

Related topics

• Working with Campaigns
• View Campaign Details
• Create a Campaign
• Create a Deal Campaign