Microsoft Monetize - Native inventory seller specifications

Sellers of native ad inventory define requirements you must meet to serve creatives on their inventory. The specifications on this page outline the requirements for individual sellers and allow you to compare requirements across the various sellers if you want to target only specific sellers. This page might also help troubleshoot if your creatives aren't serving on the sellers you're expecting.

Creative settings

Creatives that will serve on native inventory require specific settings when the creative is added. To add a creative, navigate to the Creative Manager screen. Click Create New and create a single creative.

Inventory targeting

When you set up your line item or campaign you need to target your inventory to reach the seller's inventory. See Buy-Side Targeting for more information.

Settings by seller

Shown below are seller-specific guidelines and requirements that you must follow to serve on that seller's inventory. All sellers listed here use a Type of Native.

If a parameter is not mentioned in the tables below, enter whatever values make sense for your line item or campaign. Any value entered in a field listed as "Not supported" will be ignored. For detailed information on additional fields and uploading a native creative see Add a Creative and Add Creatives in Bulk. You can also review our Native Sell-Side Best Practices.

AdYouLike

Creative best practices

• Evoke Emotion: Associate your product or service with an emotion, i.e, Try to make the user recall memories or familiar and well-liked situations.
• Help users project themselves: Show your product or service in action by giving priority to close-up pictures. Use visuals that are clear and visible. (no brand logo, no text)
• Tell a story: Use context words with time, motion or insight. Make the user want to find out more; the more words, the more interactions.
• Create an independent headline: Users must understand your headline regardless of the description.

Axelspringer

Figaro medias

Kargo

L'Agora

L'Agora native adspaces or widgets are displayed alongside page content, which provide superior interaction and engagement to traditional display advertising. As a buyer, when you set up a line item or campaign to buy L'Agora, you will be bidding on a slot within the widget.

Creative guidelines and best practices

Prohibited products and services

You may not promote any of the following products or services using the 'Agora Network: (This is not an exhaustive list, and it may change without notice.)

• Weight Loss
• Sexual Health
• Ringstone/Mobile subscriptions
• Sexual References
• Get Rich Quick
• Sexually Suggestive
• Mobile app downloads
• Moderate Nudity
• Sexual Toys and Accessories
• Strip Club/Gentlemen Club
• Underwear/Lingerie

Generally speaking, L'Agora does not allow you to promote any products or services in any of these categories that is illegal in any applicable jurisdiction.

Leboncoin

Leboncoin lets advertisers and marketers display sponsored content, products and services within the native ad units available on leboncoin.fr.

When you set up your Inventory Targeting, include the following:

• Schibsted Media Group
• FR-Leboncoin-app_phone_android
• FR-Leboncoin-app_phone_ios
• FR-Leboncoin-app_tablet_android
• FR-Leboncoin-app_tablet_ios

LiveIntent

For additional information about LiveIntent API, see LiveIntent Landing Page.

Mittmedia

Mopub

Mopub native ads match the look and feel of an app's user interface. Here are a few additional tips recommended by Mopub to get the most out of your native ads:

• Leverage the five required assets for optimal performance.
• A/B test different copy and CTA to see which performs best, then scale.
• Native delivers on client objectives. High CTR (2-4%) is great for content marketing and driving page views.
• Re-use FBX or other social assets for quick creative.
• Native supports all UTF-8 language & alphabets.
• Expect a delay in impression notifications after auction wins due to pre-caching.
• Do not use macros in URLs in the imptracker field.
• Host on stable CDNs and ensure you don't return broken links.
• Always test creatives with the sample app and proofread content.

MSN

Best practices

• Turbo-charge your call-to-action: Immediately highlight your main point with eye-catching wording to create urgency and drive engagement.
• Choose compelling images: People, particularly shown experiencing an emotion associated with your headline, increase impact. Also, avoid text overlays on image assets.
• Center main content: Avoid clutter and ensure important visual elements, particularly people, are centered in your image asset.
• Be bold with color: Use vibrant colors to create focus and interest in your native ads.

Nativo

Nativo reserves the right (but has no obligation to) to decline to run or link to any advertiser-provided content, assets, products, services or campaign (or any component thereof) (collectively, the “Content”), without notice, in our sole discretion. This may include Content that does not follow federal or state law, FTC guidance, Nativo’s own brand guidelines (including these Content Guidelines), or publisher guidelines. These Content Guidelines are subject to change at any time.

Nativo is not responsible for securing or enforcing the copyright, trademark or other intellectual property rights in any Content a client provides for distribution through a Nativo campaign. Further, all Content must reflect best practices in truth-in-advertising and consumer protection standards, as more specifically outlined in Nativo Native Advertising Guidelines. For example, content must not be false, misleading, or deceptive, and an advertiser must have a reasonable basis to support all advertising claims in the Content.

This is not an exhaustive list of prohibited or restricted content on the Nativo platform. This list does not constitute, and should not be used as a replacement for, legal advice. Each brand is solely responsible for determining the legality of its ad content. If you have any questions about legal issues related to your Content, including with respect to clearance obligations or Nativo truth-in-advertising requirements, you must consult your own legal counsel.

Prohibited and restricted content

Find more information on Nativo’s content guidelines, visit Nativo Content Guidelines.

Outbrain

Outbrain's network exposes all-direct-code-on-page widgets that are customized per publisher for the maximum native look-and-feel. The network contains multi-Recommendation widgets, yielding the best results for marketers looking for engaged users, and In-Feed widgets, yielding best performance to marketers looking for high exposure to their brand.

Inventory and setup

• Mobile Web and Desktop
• Global publisher availability
• Accessing via a deal is recommended to achieve better network accessibility

Guidelines and best practices

Plista

Best practices

The following are some recommended creative best practices for serving on Plista:

• Do not embed any text in the image - Use between 3-4 creatives
• Make use of images that elicit positive feelings in the observer. A strong emotional impact gets the attention of the user.
• Highlight the advantages of your product by using, for example, close-ups, packshots or application examples. Be sure to use clear colors and sharp contours so that your motif stands out immediately.
• The ad should be pleasing to the eye. Using natural colors help to accomplish this while maintaining a native feel.
• Address the user personally to achieve a positive effect on the CTR.
• Match your ads with your landing page and make sure that the advertised offers in your ad can be found on your landing page.
• Keep your promise: when users do not know what to expect on your website, the visit will often be cancelled prematurely.

Ringier

Sanoma Finland

Best practices

• Land your ads on the client's content instead of a product page.
• Ensure that the ad matches the landing page content.
• Write the ad content according to the selected media.
• Content is what's important - avoid selling too aggressively.
• Utilize the wide reach of media to get more readers to the client's content.

Schibsted Norway

You can serve native creatives on Schibsted Norway's desktop, mobile web and mobile app inventory. You can preview your native creatives to see what they'll look like on Schibsted websites. Use the following URLs, replacing Microsoft Advertising_creative_id with your creative ID.

When you set up your targeting, you'll need to target Schibsted Media Group (3296) and the domains listed in the available inventory table.

Sharethrough

You can buy native inventory and promote sponsored content on premium websites using Sharethrough. The look and feel of Sharethrough's inventory, known as "widgets," are tailored to each partner on the Sharethrough network for a native experience. When you set up a line item or campaign to buy Sharethrough, you will be bidding on the in-feed space where your native ad will display.

You can preview your creative in the Sharethrough Native Ad Generator.

Taboola

Taboola helps people discover what's interesting and new on the open web, by recommending products and services to consumers while they are in that discovery mind set. The look and feel of Taboola's Infeed Placements are customized to each partner on the Taboola network, to provide a seamless user experience.

Benefits of buying programmatically from Taboola

• Exclusive Inventory - Taboola placements are hard-coded on publisher's sites in multi-year agreements. Taboola is ads.txt compliant.
• High Impact Units - In-Feed and Homepage Placements capture user attention when users are looking for what's next.
• Use Existing Native & Social Assets - Extend your existing social and native campaigns into familiar ad formats.
• For Video, buy on a CPM
• For Native Display, buy on a Viewable CPM - Guarantees 100% viewability
• Transact via Open Exchange and/or PMPs

Ad products

• Taboola Native Display - Activated through DSP via open auction or PMPs (pricing models: vCPM - guarantees 100% viewability, or CPM)
  • High impact native placements, including Top of Feed, Homepage as well as an Ad Adjacency solution are available via PMP.
• Taboola Video - Activated through DSP via open auction or PMPs (pricing model: CPM)
• Native Video - Soon to come with Microsoft Advertising Monetize.

Supply types

Taboola's inventory is exclusive via hard-coded placements through multi-year publisher partnerships. Taboola is ads.txt compliant.

• Feed - Taboola Feed brings the scrolling newsfeed experience customers love on social networks across our publisher partnerships.
• Open Web Editorial Placements - Taboola's open web placements position your brand seamlessly into the content experience of thousands of the world's top sites.
• In-App/SDK - Take full advantage of Taboola's premium in-app supply, across iOS and Android devices on traditional and utility apps using Taboola's proprietary SDK.
• Native Video - Add a title and brand name to existing video assets to create a more engaging video experience for users, soon to come with Microsoft Monetize.
• Taboola News - Taboola News is an editorial environment pre-installed in highly visible device placements, enabling you to reach people at pivotal moments throughout their day, the moment they open their phones.

Brand safety

• Control the placement and the content that surrounds your ad with a high impact unit available for both native display and video.
• Ad Adjacency - Create a buffer between your ad placement and any other sponsored placement, surrounding your brand message by high, organic content.
• Taboola maintains partnerships and integration with IAS, supporting DoubleVerify.

Native creative best practices

Advertising policies

Refer to Taboola's Help Center to review the Advertising Policies which include restricted or prohibited content, products, and services.

Contact Taboola

Reach out to your Taboola representative if you have any questions. If you do not have a Taboola rep, or would like to request more information - please send an email to programmatic@taboola.com.

Tamedia

Tamedia provides over 700 million native impressions per month, mainly in the Swiss market. Across its News and Classified websites, with a reach over 85% of Swiss users, buyers have the opportunity to operate their native campaigns at scale. Target buyer Tamedia AG (3646).

TripleLift

General guidelines

UIM

Recommendations and guidelines