Network publisher analytics

  • Articolo

The Network Publisher Analytics report can be used to view performance data for a specific publisher within your network that is more granular than the data provided in the Network Analytics report. This report is available to network users only. Publisher users can use the Publisher Analytics report.

For usage instructions, see the example below. Note that this report requires that a publisher ID be specified as part of the URL, for example:

https://api.appnexus.com/report?publisher_id=PUBLISHER_ID

Time frame

The report_interval field can be set to one of the following:

  • current_hour
  • last_hour
  • today
  • yesterday
  • last_48_hours
  • last_2_days
  • last_7_days
  • last_30_days
  • month_to_date
  • month_to_yesterday
  • quarter_to_date
  • last_month
  • lifetime

Data retention period

Data retention period for the report is 428 days.

Note

To run a report for a custom time frame, set the start_date and end_date fields in your report request. For more details about these fields, see Report Service.

Dimensions

Column Type Filter? Example Description
hour date no "2010-02-01 06:00:00" The hour of the auction.

Note: For impressions older than 100 days, the day will be returned rather than the hour.
day date no "2010-02-01" The day of the auction.
month date no "2010-02" The month of the auction.
buyer_member_id int yes 567 The ID of the buying member.
buyer_member_name string no "Network" The name of the buying member.

Note: The name might be "Default" or "Default Error", which means that there was no buyer for the impression, and a default creative was served.
buyer_member string no "Network (567)" Deprecated.
seller_member_id int yes 67 The ID of the selling member.
advertiser_id int yes 728 The ID of the advertiser.
advertiser_name string no "Test" The name of the advertiser.
advertiser string no "Test (123)" Deprecated.
advertiser_code string no "Code" The custom code for the advertiser.
line_item_id int yes 554 The ID of the line item.
line_item_name string no "Q1 Pepsi" The name of the line item.
line_item string no "Q1 Pepsi (554)" Deprecated.
line_item_code string no "Q1 Pepsi Code" The custom code for the line item.
campaign_id int yes 567 The ID of the campaign.
campaign_name string no "Photos 728x90" The name of the campaign.
campaign string no "Photos 728x90 (567)" Deprecated.
campaign_code string no "Photos Code" The custom code for the campaign.
campaign_priority int no 5 The bidding priority of a campaign that targets direct inventory. For more information, see Bidding Priority in the UI documentation.
Possible values: 1 - 10, where 10 is the highest priority.
split_id int Yes 342 The ID of the split that purchased the impressions in this data set. Splits are only applicable to augmented line items. For any reports that contain campaigns, the split_id (if included) will be null.
split_name string Yes "Mobile Split A" The name of the split that purchased the impressions in this data set. Splits are only applicable to augmented line items. For any reports that contain campaigns, the split_name (if included) will be null.
creative_id int yes 554 The ID of the creative.

Note:
- For impressions older than 100 days, creatives will be aggregated into one row with 0 as the creative_id.
- For external click or impression trackers, creative_id will be "External Clicks" or "External Imps".
brand_id int yes 3 The ID of the brand associated with a creative. For imp_type_id = 6, no information is available in the brand_id field for this report. See the Seller Brand Review Report instead.
brand_name string no "Ace Hardware" The name of the brand associated with a creative. For imp_type_id = 6, no information is available in the brand_name field for this report. See the Seller Brand Review Report instead.
brand string no "Ace Hardware (3)" Deprecated.
publisher_id int yes 6787 The number to identify the publisher.
publisher_code string no "Publisher Code" The custom code to the identify the publisher.
publisher_currency string yes "USD" The currency of the publisher.
pub_rule_id int no 54 The number to identify the publisher rule.
pub_rule_name string no "50% Revshare" The name of the publisher rule.
pub_rule string no "50% Revshare (54)" Deprecated.
pub_rule_code string no "50% Revshare Code" The custom code for the publisher rule.
site_id int yes 194 The ID of the site.

Note: For impressions older than 100 days, the site_id will be 0 .
site_name string no "Site Name" The name of the site.
site string no "Site Name (593)" Deprecated.
site_code string no "Site Name Code" The custom code for the site.
deal_id int Yes 2345 The ID of the deal. For more information about negotiated deals between buyers and sellers, see Deal Service and Deal Buyer Access Service.
deal_name string No "Private deal for buyer 1085 with floor of $2.50" The name of the deal.
deal string No "Private deal for buyer 1085 with floor of $2.50 (45)" Deprecated.
deal_code string No "External seller deal code" The custom code for the deal.
geo_country string yes "US" The geographic country code.
geo_country_name string no "Unites States" The name of the country.
size string no "300x250" The size of the creative served.
placement_id int yes 546 The ID of the placement.

Note: For impressions older than 100 days, placements will be aggregated into one row with -1 as the placement_id.
placement_name string no "300x250 Business" The name of the placement.

Note: For impressions older than 100 days, placements will be aggregated into one row with "All placement data older than 100 days" as the placement_name.
placement string yes "300x250 Business (546)" Deprecated.
placement_code string no "300x250 Business Code" The custom code for the placement.
imp_type_id int yes 1 The ID for the type of impression. Possible values (associated types in parentheses):
1 ("Blank"): No creative served.
2 ("PSA"): A public service announcement served because there were no valid bids and no default creative was available.
3 ("Default Error"): A default creative served due to a timeout issue.
4 ("Default"): A default creative served because there were no valid bids.
5 ("Kept"): Your advertiser's creative served on your publisher's site.
6 ("Resold"): Your publisher's impression was sold to a third-party buyer.
7 ("RTB"): Your advertiser's creative served on third-party inventory.
8 ("PSA Error"): A public service announcement served due to a timeout issue or lack of a default creative.
9 ("External Impression"): An impression from an impression tracker.
10 ("External Click"): A click from a click tracker.
imp_type string yes "Kept" The type of impression. For possible values, see imp_type_id.
buyer_type string yes "Reseller" The type of buyer, set by Xandr.
supply_type string no "web" The type of inventory. Possible values:
- "web"
- "mobile_web"
- "mobile_app"
payment_type string yes "cpm", "revshare" The type of payment to a broker.
revenue_type string yes "CPA" The basis on which the member gets paid.
revenue_type_id int yes 4 The ID of the revenue type. Possible values:
-1 = No Payment
0 = Flat CPM
1 = Cost Plus CPM
2 = Cost Plus Margin
3 = CPC
4 = CPA
5 = Revshare
6 = Flat Fee
7 = Variable CPM
8 = Estimated CPM
external_inv_id int Yes 4921 The ID of the external inventory code passed in the ad call and predefined by the publisher. For more details, see External Inventory Code Service.
For impressions older than 100 days, the external_inv_id will be 0.
external_inv_name string No "External Inv Name" The name of the external inventory code passed in the ad call and predefined by the publisher. For more details, see External Inventory Code Service.
external_inv string No "External Inv Name (4921)" Deprecated.
media_type string no "Banner", "Pop", "Interstitial", "Video", "Text", "Expandable", "Skin" The general display style of the creative. You can use the Media Type Service to view the complete list of media types.
mediatype_id int yes 2 Read-only. The ID of the media type to which the subtype belongs.
adjustment_id int yes 890 The ID of the adjustment used to make changes to the media cost and/or impressions, clicks, and conversions you see in reporting for a publisher.
venue string yes "Venue Name" The name of the cluster of domain, site, tag, and user country that Xandr' optimization system uses to determine bid valuations. A campaign cannot targeted a venue explicitly.
predict_rev_type int yes 2 The optimization phase of a campaign that served on the publisher's inventory. Possible values:
-2 = No predict phase
-1 = Base predict phase
0 = Learn giveup
1 = Learn
2 = Throttled
3 = Optimized
4 = Biased
5 = Optimized 1
8 = Optimized giveup
9 = Base bid below giveup

Metrics

Column Type Example Formula Description
imps_total int 2340 imps The total number of impressions (served and resold).
imps_sold int 42500 imps_sold The number of impressions you sold to other members.
imps_default int 321 imps_default The number of impressions that defaulted.
imps_blank int 3 imps_blank The number of impressions served with a blank.
imps_psa int 5 imps_psa The number of impressions served with a PSA.
imps_psa_error int 0 imps_psa_error The number of impressions served with a PSA due to a default error.
imps_default_error int 0 imps_default_error The number of impressions that defaulted due to a timeout issue.
imps_default_bidder int 0 imps_default_bidder The number of impressions that defaulted because there were no valid bids.
imps_kept int 0 imps_kept The number of impressions kept (direct).
imps_resold int 0 imps_resold The number of impressions resold.
imps_rtb int 2332 imps_rtb The number of rtb impressions.
external_impression int 0 external_impression The number of external impressions.
external_click int 0 external_click The number of external clicks.
clicks int 545 clicks The total number of clicks across all impressions.
click_thru_pct double 1.12359550561797 (clicks / imps) * 100 The rate of clicks to impressions as a percentage.
total_convs int 90 post_click_convs + post_view_convs The total number of post-view and post-click conversions.
post_view_convs_pixel int 23 Post view conversions for the pixel. For more information on how we attribute post-view (and other) conversions, see Conversion Attribution (Microsoft Monetize) or Conversion Attribution (Microsoft Invest).
post_clicks_convs_pixel int 15 Post click conversions for the pixel. Post view conversions for the pixel. For more information on how we attribute post-view (and other) conversions, see Conversion Attribution (Monetize) or Conversion Attribution (Invest).
ctr double 0.2327836 clicks / imps * 100 The rate of clicks to impressions.
convs_rate double 0.0384413 total_convs / imps * 100 The rate of conversions to impressions.
convs_per_mm double 221.877080097625 (total_convs / imps) x 1,000,000 The number of conversions per million impressions.
network_revenue money 1201.13 network_revenue Network revenue booked through direct advertisers and resold to real time buyers.
total_network_rpm money 2.60548314606741 (network_revenue / imps) x 1000 The network revenue per 1000 impressions.
publisher_revenue money 400.05 publisher_revenue The revenue paid out to the publisher (based on revshare or cpm).
publisher_revenue_pub_curr money 400.05 publisher_revenue The revenue paid out to the publisher (based on revshare or cpm), in the currency of the publisher.
publisher_rpm_pub_curr money 1.71 (publisher_revenue / imps) x 1000 The publisher revenue per 1000 impressions, in the currency of the publisher.
network_profit money 801.08 (booked revenue + reseller revenue) - total_cost The sum of booked revenue and reseller revenue minus total cost.
network_roi money To be deprecated. The return on investment for the network.
network_roi_net_commissions double To be deprecated.
network_rpm money 3.42 (network_revenue / imps) x 1000 The network revenue per 1000 impressions.
sold_network_rpm double
publisher_rpm money 1.71 (publisher_revenue / imps) x 1000 The publisher revenue per 1000 impressions.
total_publisher_rpm money
sold_publisher_rpm double
network_ppm money 9.23 (profit / imps) x 1000 To be deprecated. The profit per 1000 impressions.
network_revenue_net_commissions money To be deprecated.
network_profit_net_commissions money To be deprecated.
network_rpm_net_commissions money To be deprecated.
network_ppm_net_commissions money To be deprecated.
media_cost_pub_curr money 16.833378 media_cost_pub_curr The total cost of the inventory purchased, in the currency of the publisher.
commissions money 0 Commissions for standard line items, $0 for ALIs. Fees that come out of the booked revenue. Commissions for standard line items, $0 for ALIs.
serving_fees money 0.025143 Serving fees for standard line items, $0 for ALIs. Fees that are added to the media cost. Serving fees for standard line items, $0 for ALIs.
imps_viewed int 30,450 imps_viewed The number of measured impressions that were viewable per the IAB Viewability definition.
view_measured_imps int 10,120 view_measured_imps The total number of impressions that were measured for viewability.
view_rate double 58% view_rate The percentage of impressions that were viewable out of the total number of impressions measured for viewability. (Viewed Imps / View Measured Imps)
view_measurement_rate double 45% view_measurement_rate The percentage of impressions measured for viewability out of the total number of impressions. (View Measured Imps / Imps)
partner_fees money 123.45 The total amount of third-party costs, budgeted using the Partner Fee Service, that have accrued on an augmented line item over the reported period of time.
total_cost money 123.45 total_cost = media_cost + data_costs + partner_fees + commissions + serving_fees + publisher_revenue The total amount of costs accrued over the reported period of time. This generally includes two types of costs, budgeted costs (media cost, data cost, partner fees, serving fees, commissions) and publisher revenue if you track publisher payouts on the platform.

Note: We have added logic to prevent double counting third-party fees during the breaking change period.
total_cost_ecpm money 123.45 (total_cost/imps) * 1,000 The total cost per 1,000 imps.
total_cost_ecpc money 123.45 total_cost/clicks The total cost per click.
total_cost_ecpa money 123.45 total_cost/conversions The total cost per conversion.
network_profit_ecpm money 123.45 ((booked_revenue + reseller_revenue - total cost)/imps) * 1,000 Network profit per 1,000 imps.
network_profit_ecpc money 123.45 (booked_revenue + reseller_revenue - total cost)/clicks Network profit per click.
network_profit_ecpa money 123.45 (booked_revenue + reseller_revenue - total cost)/conversions Network profit per conversion.
network_profit_margin money 123.45 (booked_revenue + reseller_revenue - total cost)/(booked_revenue + reseller_revenue) Network profit margin.
buying_currency_total_segment_data_costs money 123.45 total_segment_data_costs * advertiser_exchange_rate All costs related to usage of segments in the data marketplace. It is applicable when specific segments are applied in line items and associated pricing is displayed in the platform. It is in the currency the buyer used to purchase the inventory.
selling_currency_total_segment_data_costs money 123.45 total_segment_data_costs * publisher_exchange_rate All costs related to usage of segments in the data marketplace. It is applicable when specific segments are applied in line items and associated pricing is displayed in the platform. It is in the currency the seller used to sell the inventory.

Example

Create JSON formatted report request

{code}$ cat network_publisher_analytics
{
    "report":
    {
        "report_type":"network_publisher_analytics",
        "columns":[
            "hour",
            "buyer_member_id",
            "inventory_source",
            "gender",
            "imps_total",
            "imps_sold",
            "imps_default",
            "clicks",
            "total_convs",
            "ctr",
            "convs_rate"
        ],
        "row_per":[
            "hour",
            "buyer_member_id",
            "inventory_source_id",
            "gender"
        ],
        "report_interval":"last_48_hours",
        "format":"csv"
    }
}
{code}

POST the request to the reporting service

{code}$ curl -b cookies -c cookies -X post -d @network_publisher_analytics "https://api.appnexus.com/report?publisher_id=4642"
{
   "response":{
      "status":"OK",
      "report_id":"f4ebb93755dd01dde4fc157f86198ea9"
   }
}
{code}

GET the report status from the report service

Make a GET call with the Report ID to retrieve the status of the report. Continue making this GET call until the execution_status is "ready". Then use the report-download service to save the report data to a file, as described in the next step.

{code}$ curl -b cookies -c cookies "https://api.appnexus.com/report?id=f4ebb93755dd01dde4fc157f86198ea9"
{
   "response":{
      "status":"OK",
      "report":{
         "name":null,
         "created_on":"2010-05-25 19:37:31",
         "json_request":"{\"report\":{\"report_type\":\"network_publisher_analytics\",\"columns\":[\"hour\",\"buyer_member_id\",\"inventory_source\",
            \"gender\",\"imps_total\",\"imps_sold\",\"imps_default\",\"clicks\",\"total_convs\",\"ctr\",\"convs_rate\"],
            \"row_per\":[\"hour\",\"buyer_member_id\",\"inventory_source_id\",\"gender\"],\"report_interval\":\"last_48_hours\",
            \"filters\":[{\"publisher_id\":\"4642\"}]}}",
         "url":"report-download?id=b97897a7864dd8f34e7457226c7af592"
      },
      "execution_status":"ready"
   }
}
{code}

GET the report data from the report download service

To download the report data to a file, make another GET call with the Report ID, but this time to the report-download service. You can find the service and Report ID in the url field of the previous GET response. When identifying the file that you want to save to, be sure to use the file extension of the "format" that you specified in your initial POST.

Note

If an error occurs during download, the response header will include an HTTP error code and message. Use -i or -v in your call to expose the response header.

{code}$ curl -b cookies -c cookies 'https://api.appnexus.com/report-download?id=b97897a7864dd8f34e7457226c7af592' > /tmp/network_publisher_analytics.csv
{code}

Note

There is a limit of 100,000 rows per report when you download them as XLSX and Excel file.