Payment Rule service

  • Articolo

A payment rule defines the terms by which a network pays one of its managed publishers. A network may have more than one set of payment terms with a publisher. For instance, traffic originating from certain geographic areas may have different revenue sharing agreement terms.

Note

Targeting of advertisers, line items, or campaigns via the Placement Service will override any targeting of those objects via this service's optional profile_id.

REST API

Note

publisher_code can be used in place of publisher_id, and payment_rule_code can be used in place of publisher_rule_id for all of the calls below.

HTTP Method Endpoint Description
POST https://api.appnexus.com/payment-rule?publisher_id=PUBLISHER_ID
(payment-rule JSON)		 Add a new payment rule.
PUT https://api.appnexus.com/payment-rule?id=PAYMENT_RULE_ID&publisher_id=PUBLISHER_ID
(payment-rule JSON)		 Modify an existing payment rule.
GET https://api.appnexus.com/payment-rule?publisher_id=PUBLISHER_ID View all of the payment rules for a publisher.
GET https://api.appnexus.com/payment-rule?id=PAYMENT_RULE_ID View a specific payment rule for a publisher.
GET https://api.appnexus.com/payment-rule?id=1,2,3 View multiple payment rules by ID using a comma-separated list.
DELETE https://api.appnexus.com/payment-rule?id=PAYMENT_RULE_ID Delete a payment rule.

JSON fields

Field Type Description
id int The ID of this payment rule.
Required On: PUT, in query string
code string A optional custom code you can use to reference this payment rule.

Default: Null
name string A name used to describe this payment rule.

Default: None
Required On: POST
state enum The state of this payment rule. Possible values: "active" or "inactive".

Default: "active"
description string An optional description.
start_date timestamp Start date for this rule.

Default: Immediately
end_date timestamp End date for this rule.

Default: Indefinitely
pricing_type enum Possible values:
- "revshare" - The publisher gets paid a percentage of ad revenue.
- "cpm" - The publisher is paid a flat fee per ad served.
- "dynamic" - The payment terms are defined by a min and max revshare and a target eCPM.

Default: "revshare"
Required On: POST
cost_cpm double If pricing_type is "cpm", this is the CPM fee the publisher is paid.

Required On: POST, if pricing_type is "cpm"
revshare double If pricing_type is "revshare", this is the percentage paid to the publisher. If pricing type is "dynamic", this is the minimum revshare percentage paid to the publisher, with the maximum defined by max_revshare. The percentage should be expressed as a number between 0 and 1 (inclusive), where 1 is 100%.

Required On: POST, if pricing_type is "revshare" or "dynamic"
profile_id int An optional profile_id is used to determine when to apply a payment rule. A profile is a generic set of rules for targeting inventory, and certain payment rules may only apply to certain slices of inventory. See the Profile Service for details.
priority int You can optionally provide a priority which defines the level at which this rule should that be applied relative to other payment rules.

Default: 5
timezone string The timezone used to calculate pricing data. For a list of timezones, see API Timezones.

Default: 'EST5EDT'
last_modified timestamp The time of the last modification to this payment rule.
filtered_advertisers array of objects A list of advertisers that you'd like to apply the action specified by demand_filter_action to. See Filtered Advertisers below.
filtered_line_items array of objects A list of line items that you'd like to apply the action specified by demand_filter_action to. See Filtered Line Items below.
filtered_campaigns array of objects A list of campaigns that you'd like to apply the action specified by demand_filter_action to. See Filtered Campaigns below.
buyer_type enum Which buyer types to apply this payment rule to.
Possible values:
- "direct": your own, managed inventory
- "external": 3rd party, managed inventory
- "both"

Default: "both"
max_revshare double If pricing_type is "dynamic", this is the maximum revshare percentage paid to the publisher.

Required On: POST, if pricing_type is "dynamic".
apply_cost_on_default boolean Whether or not the publisher is paid even if the auction defaults.
demand_filter_action enum Decide whether to include or exclude the advertisers, line items and/or campaigns listed in the filtered_advertisers, filtered_line_items, or filtered_campaigns arrays.
Possible values:
- "include"
- "exclude"
- "default"

Filtered advertisers

Field Type Description
id int The ID of the advertiser.
name string The name of the advertiser.

Filtered line items

Field Type Description
id int The ID of the line item.
name string The name of the line item.

Filtered campaigns

Field Type Description
id int The ID of the campaign.
name string The name of the campaign.

Examples

Create a payment rule

$ cat payment_rule.json

{
    "payment-rule":{
        "name": "France - 1/24 - $.40 CPM",
        "code": "france_payment_rule",
        "pricing_type": "cpm",
        "cost_cpm": "0.4",
        "state": "active",
        "start_date": "2010-01-01 00:00:00",
        "end_date": "2010-03-31 11:59:59",
        "priority": 8,
        "profile_id": 12345
    }
}

$ curl -c cookies -b cookies -X POST -d @payment_rule.json 'https://api.appnexus.com/payment-rule?publisher_id=65103'

{
  "response": {
    "status": "OK",
    "count": 1,
    "id": 66323,
    "start_element": 0,
    "num_elements": 100,
    "payment-rule": {
      "id": 66323,
      "code": "france_payment_rule",
      "name": "France - 1/24 - $.40 CPM",
      "description": "",
      "pricing_type": "cpm",
      "cost_cpm": 0.4,
      "revshare": null,
      "state": "active",
      "start_date": "2010-01-01 00:00:00",
      "end_date": "2010-03-31 11:59:59",
      "profile_id": 12345,
      "timezone": "EST5EDT",
      "priority": 8,
      "last_modified": "2011-02-18 21:19:52"
    }
  }
}

Read a single payment rule

$ curl -b cookies 'https://api.appnexus.com/payment-rule?id=92873'

{
    "payment-rule": {
    "apply_cost_on_default": true,
    "target_ecpm": 0.8,
    "max_revshare": 0.8,
    "buyer_type": "both",
    "last_modified": "2012-08-02 19:04:00",
    "priority": 10,
    "timezone": "EST5EDT",
    "profile_id": null,
    "end_date": null,
    "start_date": "2013-01-01 00:00:00",
    "state": "active",
    "revshare": 0.67,
    "cost_cpm": 40,
    "pricing_type": "dynamic",
    "description": "A payment rule for targeting USA users",
    "name": "USA",
    "code": "usa_payment_rule",
    "id": 98273
    }
}

Read all of a publisher's payment rules

$ curl -c cookies -b cookies 'https://api.appnexus.com/payment-rule?publisher_id=65103'

{
  "response": {
    "status": "OK",
    "count": 4,
    "start_element": null,
    "num_elements": null,
    "payment-rules": [
      {
        "id": 95479,
        "code": null,
        "name": "Base Payment Rule",
        "description": "",
        "pricing_type": "revshare",
        "cost_cpm": null,
        "revshare": 0.6,
        "state": "active",
        "start_date": null,
        "end_date": null,
        "profile_id": null,
        "timezone": "EST5EDT",
        "priority": 1,
        "last_modified": "2012-04-09 11:40:54",
        "buyer_type": "both",
        "max_revshare": null,
        "target_ecpm": null,
        "apply_cost_on_default": false,
        "demand_filter_action": "default",
        "lifetime_budget": null,
        "lifetime_budget_imps": null,
        "daily_budget": null,
        "daily_budget_imps": null,
        "filtered_advertisers": null,
        "filtered_line_items": null,
        "filtered_campaigns": null
      },
      {
        "id": 95480,
        "code": null,
        "name": "AbenBog Unique Impressions",
        "description": "",
        "pricing_type": "revshare",
        "cost_cpm": null,
        "revshare": 0.7,
        "state": "active",
        "start_date": "2012-04-09 00:00:00",
        "end_date": null,
        "profile_id": 142958,
        "timezone": "EST5EDT",
        "priority": 5,
        "last_modified": "2012-04-09 11:46:32",
        "buyer_type": "both",
        "max_revshare": null,
        "target_ecpm": null,
        "apply_cost_on_default": false,
        "demand_filter_action": "exclude",
        "lifetime_budget": null,
        "lifetime_budget_imps": null,
        "daily_budget": null,
        "daily_budget_imps": null,
        "filtered_advertisers": null,
        "filtered_line_items": null,
        "filtered_campaigns": null
      },
      {
        "id": 98434,
        "code": null,
        "name": "Rich's cool payment rule",
        "description": "",
        "pricing_type": "revshare",
        "cost_cpm": null,
        "revshare": 0.7,
        "state": "active",
        "start_date": null,
        "end_date": null,
        "profile_id": null,
        "timezone": "EST5EDT",
        "priority": 5,
        "last_modified": "2012-08-03 17:37:17",
        "buyer_type": "both",
        "max_revshare": null,
        "target_ecpm": null,
        "apply_cost_on_default": true,
        "demand_filter_action": "default",
        "lifetime_budget": null,
        "lifetime_budget_imps": null,
        "daily_budget": null,
        "daily_budget_imps": null,
        "filtered_advertisers": null,
        "filtered_line_items": null,
        "filtered_campaigns": null
      },
      {
        "id": 98435,
        "code": "this_is_a_test",
        "name": "Rich's other cool payment rule",
        "description": "",
        "pricing_type": "revshare",
        "cost_cpm": null,
        "revshare": 0.7,
        "state": "active",
        "start_date": null,
        "end_date": null,
        "profile_id": null,
        "timezone": "EST5EDT",
        "priority": 5,
        "last_modified": "2012-08-03 17:57:27",
        "buyer_type": "both",
        "max_revshare": null,
        "target_ecpm": null,
        "apply_cost_on_default": true,
        "demand_filter_action": "default",
        "lifetime_budget": null,
        "lifetime_budget_imps": null,
        "daily_budget": null,
        "daily_budget_imps": null,
        "filtered_advertisers": null,
        "filtered_line_items": null,
        "filtered_campaigns": null
      }
    ]
  }
}

Update a payment rule

$ cat payment_rule.json

{
    "payment-rule": {
    "apply_cost_on_default": true,
    "target_ecpm": 0.8,
    "max_revshare": 0.8,
    "priority": 10,
    "timezone": "EST5EDT",
    "revshare": 0.67,
    "cost_cpm": 40,
    "pricing_type": "dynamic",
    "description": "A payment rule for targeting USA users"
    }
}

$ curl -b cookies -X PUT -d @payment_rule.json
'https://api.appnexus.com/payment-rule?publisher_id=65103&id=98273'

{
    "payment-rule": {
    "apply_cost_on_default": true,
    "target_ecpm": 0.8,
    "max_revshare": 0.8,
    "buyer_type": "both",
    "last_modified": "2012-08-02 19:04:00",
    "priority": 10,
    "timezone": "EST5EDT",
    "profile_id": null,
    "end_date": null,
    "start_date": "2013-01-01 00:00:00",
    "state": "active",
    "revshare": 0.67,
    "cost_cpm": 40,
    "pricing_type": "dynamic",
    "description": "A payment rule for targeting USA users",
    "name": "USA",
    "code": "usa_payment_rule",
    "id": 98273
    }
}

Delete a payment rule

$ curl -b cookies -X DELETE "https://api.appnexus.com/payment-rule?id=98384"

{
  "response": {
    "status": "OK"
  }
}