Microsoft Invest - Direct Inventory targeting (ALI)

If your line item is set to buy direct inventory, it will target all of your direct inventory by default. However, you can narrow your targeting to include or exclude specific managed publishers, placement groups (sites), or placements.

1. In the Inventory & Brand Safety section, click Edit next to Managed Inventory.
2. On the Direct Inventory tab, include or exclude direct inventory at the appropriate level:
   • The Publishers lists shows all of your managed publishers. You can either include or exclude publishers or drill into a publisher to view its placement groups.
   • The Placement Groups lists shows all of the placement groups under your managed publishers. You can either include or exclude placement groups or drill into a placement group to view its placements. Note that when you exclude a publisher, its sites are not available for further inclusion or exclusion.
   • The Placements list shows all placements under your managed publishers and placement groups. You can either include or exclude placements. Note that when you exclude a publisher or placement group, its placements are not available for further inclusion or exclusion.
3. Click Add.

Related topics

• Buy-Side Targeting
• Inventory Targeting (ALI)
• Create an Insertion Order
• Augmented Line Items (ALI)
• Create an Augmented Line Item
• Object Hierarchy
• Basic Buy-side Setup Procedures