Lazy Load for iOS

The Lazy Load feature provides a new API call to manage when all trackers are fired, including third-party trackers and Mobile SDK trackers. It also optimizes the Banner AdUnit by allowing the host app to load its webview only when it is needed and just before it is needed. When this feature is enabled, the traditional loadAd method is followed later by a second method, loadLazyAd.

Firing trackers

The Lazy Load feature is developed to fire all Mobile SDK and third-party trackers at the same instance, ensuring an alignment between both the metrics can be maintained. This feature splits the AdUnit load process into two steps as loadAd and loadLazyAd.

The high-level lifecycle of an AdUnit consists of two stages as load and display. This feature divides the load stage into two further steps as loadAd and loadLazyAd, followed by display stage. Having said that, a banner webview can be attached to the display, even before loadAd is called. However the display stage is a convenience provided by the platform and is separate from the load portion of the AdUnit lifecycle.

The second step loadLazyAd in load stage accomplishes two tasks:

• Completes the load of the AdUnit by creating and loading the webview which fires the third-party trackers in the creative.
• Fires the Mobile SDK trackers.

Managing CPU consumption

The Lazy Load feature causes the initial loadAd to return a lightweight AdUnit and allows the contents to be loaded later. This functionality reduces the load time for the AdUnit by deferring the creation and configuration of the internal webview to a later point. By delaying the webview load, it reduces the consumption of additional CPU time of loading the ad object returned in the Universal Tag in the cases where the AdUnit is unused.

Additionally, it allows the host app to choose the optimal moment to fire trackers and consume CPU time to load the webview, ideally at the best possible moment before the ad is displayed to the end-user (or is queued for display with a high probability).

Scope of Lazy Load

The scope of this feature is limited to Banner AdUnits that display banner and native assembly renderer Media Types. It does not apply to any other AdUnit, including instream video and native, nor does it apply to Media Types returned by a multi-format Banner AdUnit other than banner and native assembly renderer including banner-video (outstream video) and banner-native.

Properties

Lazy Load enhances the Mobile SDK public API with a property which indicates whether the feature is enabled or not and if not enable the same.

@property (nonatomic, readwrite)  BOOL  enableLazyLoad

Method

The following methods are supported in this feature:

loadLazyAd

Loads the webview of a lazy-loaded AdUnit and fires all trackers, including third-party and Mobile SDK trackers.

(BOOL) loadLazyAd;

Delegate callbacks

lazyAdDidReceiveAd

lazyAdDidReceiveAd is fired when the loadAd method successfully returns a lazy loaded AdUnit, that is, an AdUnit with an unallocated webview. All other features of the AdUnit instance are available, including a populated instance of ANAdResponseInfo. If loadAd fails, then the same callbacks are used as for an AdUnit that was not lazy-loaded.

(void)lazyAdDidReceiveAd:(nonnull id)ad;

Example

@property  (nonatomic, strong, nullable)  ANBannerAdView  *lazyBanner;
 
// ...
 
- (void)viewDidLoad
{
    NSString  *placementID  = @"1234567";
      
    CGRect  rect  = CGRectMake(...);  //Set location on display.
    CGSize  size  = CGSizeMake(...);  //Set size of AdUnit.
 
      
    // Create and configure banner ad view; attach to view hierarchy.
    //
    ANBannerAdView  *banner  = [ANBannerAdView adViewWithFrame:rect placementId:placementID adSize:size];
 
    /* native assebly renderer
    self.banner.shouldAllowNativeDemand = YES;
    self.banner.enableNativeRendering = YES;
    */

    self.lazyBanner = banner;
    self.lazyBanner.delegate = self; self.lazyBanner.enableLazyLoad = YES; [self.view addSubview:self.lazyBanner]; // Begin the load of AdUnit. // [self.lazyBanner loadAd]; } // ... - (void)readyToDisplayLazyBanner { // Complete the load of AdUnit. // [self.lazyBanner loadLazyAd]; } // // ANAdProtocol delegate methods. // - (void)adDidReceiveAd:(id)ad { // Optional processing when lazy banner webview completes loading. } - (void)lazyAdDidReceiveAd:(id)ad { // Optional Processing when lazy banner is received. }
 
// ...
 
- (void)readyToDisplayLazyBanner
{
    // Complete the load of AdUnit.
    //
    [self.lazyBanner loadLazyAd];
}
 
 
 
//
// ANAdProtocol delegate methods.
//
 
- (void)adDidReceiveAd:(id)ad
{
    // Optional processing when lazy banner webview completes loading.
}
 
- (void)lazyAdDidReceiveAd:(id)ad
{
    // Optional Processing when lazy banner is received.
}

import UIKit
import AppNexusSDK
class BannerAdViewController: UIViewController , ANBannerAdViewDelegate{
    var banner: ANBannerAdView?
    
    
    override func viewDidLoad() {
        super.viewDidLoad()
        // Do any additional setup after loading the view.
        self.title = "Banner Ad"
        let adWidth: Int = 300
        let adHeight: Int = 250
        let adID = ""
        
        // We want to center our ad on the screen.
        let screenRect: CGRect = UIScreen.main.bounds
        let originX: CGFloat = (screenRect.size.width / 2) - CGFloat((adWidth / 2))
        let originY: CGFloat = (screenRect.size.height / 2) - CGFloat((adHeight / 2))
        // Needed for when we create our ad view.
        
        let rect = CGRect(origin: CGPoint(x: originX,y :originY), size: CGSize(width: adWidth, height: adHeight))
        
        let size = CGSize(width: adWidth, height: adHeight)
        
        // Make a banner ad view.
        self.banner = ANBannerAdView(frame: rect, placementId: adID, adSize: size)
        self.banner?.rootViewController = self
        self.banner?.delegate = self
        
         /* native assebly renderer
        self.banner?.shouldAllowNativeDemand = true
        self.banner?.enableNativeRendering = true
        */

        self.banner?.enableLazyLoad = true
        // Load an ad.
        self.banner?.loadAd()
        
    }
    
    func adDidReceiveAd(_ ad: Any) {
        print("Ad did receive ad")
        view.addSubview(self.banner!)
    }
  
    func ad(_ ad: Any, requestFailedWithError error: Error) {
        print("Ad request Failed With Error")
    }
    func lazyAdDidReceiveAd(_ ad: Any) {
        self.banner?.loadLazyAd()
    }
   
}