Should freemium games factor in Purchasing Power Parity?

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One of the biggest strengths with the games industry today is how global it is. People download and play games from all over the work. Developers who realize this already make sure their games are localized for other languages. This leads to more players, more engagement/viral growth, and ultimately more revenue.

However, but I seldom hear about game developers customizing the price of their games on a per currency basis.

That's where Purchasing Power Parity (PPP) comes in.

You can read more by going to the "Should freemium games factor in Purchasing Power Parity?" post on Tobiah Marks blog.