How to Create an Order Discount

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For the latest version of Commerce Server 2007 Help, see the Microsoft Web site.

You use the Create New Discount Wizard to create an order discount. An order discount lets you offer your customers a price reduction or free shipping on the order total if a certain amount is purchased. For example, customers can buy 100 dollars' worth of merchandise and receive 10 percent off the total price of the order.

To start the Create New Discount Wizard

  1. To open the Commerce Server Marketing Manager, click Start, point to Microsoft Commerce Server 2007 , and then click Marketing Manager.

  2. In Commerce Server Marketing Manager, from the Views pane, click Campaigns.

  3. In the Tree View pane, click All Discounts.

    Note

    If you cannot see the Tree View pane, click Tree View on the toolbar.

  4. In the Tasks pane, click Create new discount.

  5. On the Welcome to the New Discount Wizard page, click Next.

To select the customer

  1. On the Select Customer page, in the Customer box, from the drop-down list, select the customer for whom you want to create the discount.

    If you have not previously added a customer, Commerce Server provides a default customer you can use to create the discount.

  2. Click Next.

To select the campaign

  1. On the Select Campaign page, in the Campaign box, from the drop-down list, select the campaign for which you want to create the discount.

  2. Click Next.

To specify the discount properties

  1. On the Discount Properties page, do the following:

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    To do this

    Discount Name

    Type the name for the discount.

    Start Date

    Type or select the discount start date and time from the drop-down calendar. Date and time are in local time.

    End Date

    Type or select the discount end date and time from the drop-down calendar. Date and time are in local time.

    Basket Display

    Type the text for each language in which you display the discount.

    The basket display explains the discount to the customer. For example, you may have a basket display such as "Congratulations! You have received the back-to-school discount!"

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    You typically use this property on the runtime Web site.

    Comments

    Type any comments that are pertinent to this discount.

  2. Click Next.

To specify the discount type

  1. On the Discount Type page, do the following:

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    Discount Type

    Select Order Discount from the drop-down list.

    Description

    View a description and an example for the selected discount type.

    You cannot edit this box.

    Display Type

    Select the type of display you want from the drop-down list.

    The following options are available:

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    To modify these display types to suit your business needs, contact your site developer.

    • Image. Linked to the designated Web pages where the discount is scheduled to appear. Customers see the image when they visit the Web pages where you display the discount.

    • Text. Composed of text only. Customers see the text when they visit the Web pages where you display the discount.

    • HTML. Composed of HTML code. Customers see the resulting text when they visit the Web pages where you display the discount.

    • Non-Clickable Image. Graphical image that customers see when they visit the Web pages where you schedule the discount to appear. The discount is not linked to a Web page.

    • Buy Now. Enables customers to purchase goods from any Web page on the Internet. When a customer clicks a product image, a dialog box appears that prompts the customer for shipping address and credit card information.

    • Windows Media Services. Displays high-quality audio and video advertisements.

    • Left Vignette. Composed of text that you display to the left of the image where you display the discount.

    • Right Vignette. Composed of text that you display to the right of the image where you display the discount.

    • Top Vignette. Composed of text that you display on the top of the image where you display the discount.

    • No Display.

  2. Click Next.

To specify the minimum order subtotal for the discount

  1. On the Minimum Subtotal page, type the minimum subtotal that is required for the order to qualify for the discount.

  2. Click Next.

To select the value of the discount

  1. On the Discount Value page, do the following:

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    Value Method

    Select one of the following from the drop-down list:

    • Percentage off. Select this option to apply a percentage off value, and then type the percent value of the discount award.

    • Amount off. Select this option to apply an amount off value, and then type the amount of the discount award.

    Amount

    Type the amount for the discount. If you selected Percentage off, type the percentage off the price. For example, if you want the percentage off to be 25 percent, type 25.

    If you selected Amount off, type the monetary amount for the discount. For example, if you want the discount to be $10.00 USD off for every purchase, type 10.00.

  2. On the Discount Value page, click Next.

To specify where to apply the discount

  1. On the Discount Target page, in the Apply the discount to box, do the following:

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    Apply the discount to

    Select from how you want to apply the discount from the drop-down list. The following options are available:

    • Shipping Cost. Apply the value of the discount, either a percentage or amount off that you specified on the Discount Value page, to the shipping cost.

    • Order Subtotal. Apply the discount to the order subtotal that is calculated at the time of checkout.

  2. Click Next.

To specify the discount eligibility requirements

  1. On the Eligibility Requirements page, do the following:

    Note

    The Marketing Manager user interface does not support the use of discount eligibility requirements to target discounts for display. If you want to use the eligibility requirements to target discounts, see your site developer.

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    To do this

    Global Expression

    Select the expression or expressions that qualify for the discount from the list of available expressions, or click Add to open the Choose Expressions dialog box. Choose a global expression to use for this discount. For example, you can select target expressions that you have created to target the users or user groups that will receive the discount.

    The expression you select can be shared by other discounts.

    Click OK to return to the Eligibility Requirements page.

    Local Expression

    Select the expression or expressions that qualify for the discount from the list of available expressions, or click Add to open the Expression Builder. Use the Expression Builder to create a new expression to qualify for the discount.

    For example, you can select target expressions that you have created to target the users or user groups that will receive the discount.

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    The expression you create is specific to this discount. The expression cannot be shared by other discounts.

    Click OK to return to the Eligibility Requirements page.

  2. Click Next.

To specify the display type properties

  1. On the Display TypeProperties page, depending on the Display Type you selected, do the following:

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    Exposure Limit

    From the drop-down list, select the number of times to show the discount to a customer in a session.

    The maximum number of times the discount can be shown to a customer is ten times within one session.

    Display Size

    Select the size of the discount display from the drop-down list. The options available are:

    • Full Banner

    • Full Banner with Nav Bar

    • Link Exchange

    • Half Banner

    • Square Button

    • Button #1

    • Button #2

    • Micro Button

    • Vertical Banner

    HTML Text

    Type the text for the discount in HTML format.

    Alt Text

    Type the alternate text that customers see when graphics are not enabled on their computers.

    Image URL

    Type the URL to which the discount image links.

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    You must type an absolute URL, such as https://www.contoso.com.

    Click URL

    Type the location of the discount image.

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    You must type an absolute URL, such as https://www.contoso.com.

    Window Height

    Type the window height for the discount.

    Window Width

    Type the window width for the discount.

    Text

    Type the text for the discount.

    Windows Media Services ASF

    Type the Windows Media Services Advanced Streaming Format (ASF) for the discount.

  2. Click Preview to preview the discount in a Web browser window.

  3. Close the Web browser window.

  4. Click Next.

To review the discount property values

  1. On the Discount Summary page, review the discount property values. To make changes, click Back. To accept the property values and create the discount, click Create.

  2. On the Completing the New Discount Wizard page, to add coupons, click Add Coupons. To complete the wizard and not add coupons, click Finish.

See Also

Other Resources

How to Add Existing Coupons to a Discount

Managing Discounts

What is a Discount?

Searching the Business Management Applications

Deleting Information from the Business Management Applications

Refreshing the Business Management Application Cache