Transition overview
Important
The outbound marketing module will be removed from Customer Insights - Journeys on June 30, 2025. To avoid interruptions, transition to real-time journeys before this date.
Dynamics 365 Customer Insights – Journeys includes two modules: outbound marketing and real-time journeys. Released in August 2021, real-time journeys offers advanced enterprise capabilities and has been the default offering to new customers since August 2023.
In August 2024, Microsoft announced that outbound marketing will be removed as of June 30, 2025. To avoid any business continuity issues, all customers still using outbound marketing must transition to real-time journeys before this date. We'll also remove social posting and LinkedIn lead generation capabilities on December 2, 2024. We don’t plan to support social posting in real-time journeys because it has low demand and usage. We're considering adding LinkedIn lead generation to real-time journeys in a future release.
Guidance for trials
New trials can only be created with real-time journeys.
Guidance for new customers
New customers who install Customer Insights - Journeys no longer see the outbound marketing module and can't install it. Because outbound marketing is being removed as described above, we require new customers to adopt real-time journeys.
Here are some recommendations depending on your situation:
| Situation | Action |
|---|---|
| I had planned to implement outbound marketing | Outbound marketing will be removed on June 30, 2025. You should update your plans and implement real-time journeys. See Why should I transition to real-time journeys? |
| I evaluated the real-time journeys module and determined that I can't use it | Review the transition functional areas guide (it has feature-specific guidance, workarounds, and a roadmap) and the other transition resources. Given that outbound marketing will be removed, you should still implement real-time journeys even if there are some current gaps for your use cases, as we're adding new features all the time. We won't approve requests for adding outbound marketing. |
Guidance for existing customers currently using outbound marketing
Existing customers still on outbound marketing must transition to real-time journeys before June 30, 2025 to avoid interruption and gain optimal performance, scale, ongoing product investments, and AI Copilot features. Learn more: Customer Insights - Journeys transition FAQs
Here are some recommendation actions for existing customers depending on your needs:
| Situation | Action |
|---|---|
| I provisioned a new org (or copied, migrated, or restored an existing org) and don't see outbound marketing | This is expected; outbound marketing is no longer included in new orgs. We strongly recommend using real-time journeys as outbound marketing will be removed on June 30, 2025. See Why should I transition to real-time journeys? |
| I'm planning to transition to real-time journeys soon but need outbound marketing until then. | You can add outbound marketing back using the Enable link available on the Settings > Versions page. Important: To see the link and add outbound marketing, you need to be an admin. If you're not an admin, ask someone who is to do this step. If you still don't see the link, follow the guidance for requesting outbound marketing to be added. |
If the "Enable" link isn't available or doesn't work
If you're an existing outbound marketing user and the "Enable" outbound marketing link as described above isn't available or doesn't work, you can fill out the outbound marketing request form.
- As described in Real-time journeys transition FAQs, there are no exceptions for using outbound marketing past its removal date. This form is only for existing customers currently using outbound marketing who are unable to use the "Enable" link as described above. Requests for any other reasons will be rejected.
- This request should only be made by customers who already have been using outbound marketing. Requests from customers who never had outbound marketing will be denied.
- Don't create support tickets or use other channels for the same requests; you'll be redirected to this form.
- This form requires an email address. The email address is used to communicate receipt of the request, confirming when the request has been reviewed, and if needed, ask for additional information.
- Most requests are reviewed in about three to five business days once all required information is available.
Tip
If you have questions or comments, visit the Outbound to real-time transition community forum