Explore publisher ad quality

  • Article

The Publisher Ad Quality screen performs several functions:

  • Allows you to view network-level ad quality settings such as your Network Profile or Publisher Templates

  • Displays your Publisher Base and Conditional Rules. For each rule, the screen displays whether that rule is inheriting from a template

  • Informs you of new brands as they are added to the platform

    This document describes the various sections of the Publisher Ad Quality screen and their functions.

Choose Ad Quality from the Publishers menu. Select the publisher from the dialog. Alternatively, from the Publishers screen, click on or hover over the publisher you want to work with. Select Ad Quality from the Go to menu for that publisher.

Network profile

You can view your Network Profile settings here. To edit them, you'll need to go to the Network Ad Quality Screen. For more information, see Update Your Network Profile.

Base and conditional rules

You can view and edit your Base and Conditional Rules here. If those rules inherit from a template, they will be marked as such. When a rule inherits from a template, it cannot be edited except by a network administrator. For more information, see Create Publisher Ad Quality Rules.

Ad quality standards

This section is where you can determine which creatives serve on your inventory based on their creative attributes. You can also set frequency caps based on those attributes.

Bidders

This feature is currently in Closed Beta. Edit the trust levels associated with bidders and their buyer seats. To check which external DSPs are using Buyer Seat IDs see External DSPs Using Buyer Seat IDs.

Buyers

Edit the trust levels associated with individual buying members.

Categories

Determine which categories of creative are eligible, e.g. "Airlines" or "Apparel."

Technical attributes

Determine the eligibility of creatives based on technical attributes such as "Expandables" or "Flash."

Brands

Allow or exclude creatives based on the brands they are associated with. You can apply a filter to see only new brands.

Note

If an Ad Quality (AQ) is set as default_brand_status:banned but the parent brand is set as status:trusted, the child brand overrides the setting in default_brand_status and it will be able to serve unless it is explicitly banned in the Ad Profile's brand override list.

Languages

Include or exclude creatives based on the language of the creative.

Ad servers

Choose to serve only those creatives that are hosted on a specific set of ad server domains (see Ad Server Settings for more information on creating collections of eligible or banned ad servers). (Not available to all customers.)

Frequency caps

Apply per-user frequency caps to creatives based on their technical attributes. You can also set frequency caps on creatives belonging to a sensitive category, e.g. "Alcoholic Beverages and References."

Review Creatives

The Review Creatives tab lets you search for creatives based on criteria such as who they're managed by or where they served. You can then approve or ban those creatives.

Common searches

This section provides a convenient interface to some common search parameters, including:

  • Creatives that have served: Search for creatives that have served on your network's inventory within a specified time period.
  • Creatives that have been uploaded: Search for creatives of a specific brand status that have been uploaded within a specified time period.

Advanced options

This section allows you to perform more complicated searches, including:

  • Creative ID or Media URL: Search for a specific creative by its ID or URL. You can enter multiple comma-separated creative IDs.

  • Upload date: Search for creatives uploaded within a specified time period.

  • Review Status: Search for creatives with a specific review status. You can select multiple statuses.

  • Size: Search for creatives of a specific size.

  • Creative format: Search for creatives of a specific format. You can select multiple formats.

  • Media sub-type: Search for creatives associated with a specific media sub-type. You can select multiple types.

  • Managed by: Search for creatives by owner.

  • Brand: Search for creatives associated with a specific brand. You can search for and select multiple brands.

  • Brand status: Search for creatives by brand status. You can select multiple statuses.

  • Audit status: Search for creatives by audit status. You can select multiple statuses.

  • Served on: Search for creatives that have served on specific inventory within a specific time period.

    Note

    Note that the "Served on" field defaults to "today." If you are searching for a creative that served before today, be sure to change this field to get results.