Create a custom profile
A Custom Ad Quality Profile contains a collection of ad quality settings for one publisher. You can create a Custom Profile from scratch or you can use an existing publisher template as a starting point. If you base your Custom Profile off of an existing template, keep in mind that future changes to that template will not be applied to the Custom Profile. Use a Custom Profile if you want to maintain unique ad quality settings for one publisher.
Step 1. Create or Update a Base or Conditional Rule
To create a new Custom Profile, select Publishers > Ad Quality from the top navigation menu. This will take you to the Publisher Ad Quality screen. To edit an existing rule, click on a rule from the list at the upper left-hand side of the screen. When the rule is highlighted, click the Full Edit button on the lower right. To create a new rule, follow the directions in Create Publisher Ad Quality Rules.
In the rule editing dialog that appears, under Profile Kind, click Custom. If you don't want to base this rule off an existing template, uncheck the Copy settings from a template? checkbox. If this checkbox is checked, you'll be able to base this Custom Profile on one of your available Publisher Templates. Note that updates to a Publisher Template are not applied to Custom Profiles inheriting from that template, since Custom Profiles are used to maintain a single publisher's ad quality. If you would like to create ad quality settings that can be applied to more than one publisher, see Create a Publisher Template.
Click Save to update your settings.
After saving, you'll return to the Publisher Ad Quality screen. Note that your currently highlighted rule is now marked as "Custom".
Step 2. Determine which creatives are eligible to serve on your inventory
You can determine which creatives will be eligible to serve on your inventory based on one or more of the following attributes:
- Bidders
- Buyers
- Categories
- Technical Attributes
- Brands
- Languages
- Ad Servers (Not available to all customers)
Bidders
You can manage bidders and individual bidder seats that serve on your inventory by defining trust level settings here. Choose from
| Trust Level | Description |
|---|---|
| Standard | Apply ad quality standards, require platform audit. |
| Medium | Apply ad quality standards, trust buyer self-classification. |
| High | Bypass ad quality standards, require platform audit. |
| Maximum | Bypass ad quality standards, do not require platform audit. |
| Banned | Ban all creatives from this buyer. |
The bidders and their seats are mapped to the existing buyer IDs, and all trust settings are inherited by both. Updating trust settings to either one of the sections (Buyers or Bidders) will update trust settings for the same bidder or seat in both sections.
Note
Updating the trust level for Bidders will apply the same trust level to all Seats. However, Bidder trust can be overridden by updating Seat-level trust settings from Use Bidder to another trust level.
The default trust setting for Bidders is inherited from the Buyers section and any adjustments to the trust settings should be made in the Buyer’s section. To know more about Buyer Seat IDs, see: Understanding Buyer Seat IDs.
Buyers
In the Buyers section, click the Edit button. You'll be presented with a dialog where you can edit the trust level associated with individual buying members. The buyer trust levels and their descriptions are as follows:
| Trust Level | Description |
|---|---|
| Standard | Apply ad quality standards, require platform audit. |
| Medium | Apply ad quality standards, trust buyer self-classification. |
| High | Bypass ad quality standards, require platform audit. |
| Maximum | Bypass ad quality standards, do not require platform audit. |
| Banned | Ban all creatives from this buyer. |
Categories
Depending upon the category the creative falls into, you may choose to mark it as:
- Eligible: The creative will serve.
- Banned: The creative will not serve.
- Default: Reuse the default settings (i.e., mark as Eligible).
Technical Attributes
You may allow or disallow certain creatives based upon technical attributes such as whether the creative is an expandable, or whether it plays audio. Choose from:
- Eligible: The creative will serve.
- Banned: The creative will not serve.
- Default: Reuse the default settings (i.e., mark as Eligible).
Brands
There may be creatives associated with certain brands that you would prefer don't serve on your inventory. You can define those settings here. Choose from:
- Eligible: The creative will serve.
- Banned: The creative will not serve.
- Default: Reuse the default settings (i.e., mark as Eligible).
You can enter a list of brands with the Bulk Search option.
You can also filter and show only those brands that are new in the last 7 days.
Languages
Your inventory may interest users who speak certain languages; you can choose to allow creatives using those languages here. You may also exclude creatives using certain languages. Choose from:
- Eligible: The creative will serve.
- Banned: The creative will not serve.
- Default: Reuse the default settings (i.e., mark as Eligible).
Ad servers
You can choose to serve only those creatives that are hosted on a specific set of ad server domains. All ad servers are eligible by default. If you want to allow or ban creatives based on the ad server called by that creative, click Edit under Ad Servers. This will take you to the Ad Server screen. See Ad Server Settings for information on using the Ad Server screen to create collections of eligible or banned ad servers.
Step 3. Apply frequency caps to attributes
You can apply per-user frequency caps to particular creatives based on one or both of the following attributes:
- Sensitive Categories: The creative may belong to a sensitive category such as "Dating" or "Politics".
- Technical Attributes: The creative may have undesirable technical attributes, such as whether it plays audio.
By default frequency caps are turned off, in which case you'll see No limit per user in the upper right corner of the section. To change this, click No limit per user. (If frequency caps have already been set, this area will show the frequency, such as 2 imps per day, rather than No limit per user.) This will expand an area where you can set the frequency caps for the attributes and categories to which they're applied.
For more information on frequency caps, see Frequency and Recency Caps.