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Mar 31, 11 PM - Apr 2, 11 PM
The ultimate Microsoft Fabric, Power BI, SQL, and AI community-led event. March 31 to April 2, 2025.
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Important
The outbound marketing module will be removed from Customer Insights - Journeys on June 30, 2025. To avoid interruptions, transition to real-time journeys before this date. More information: Transition overview
Dynamics 365 Customer Insights - Journeys isn't just for marketers anymore. With AI and natural language input assistance, business users can build trigger-based journeys that reach customers across multiple touch-points, growing relationships from prospects, through sales and support. Customer Insights - Journeys enables organizations to:
When reaching out to your customers with Customer Insights - Journeys, there are three important things to consider: who, what, and when.
The who is your audience – who is this communication for? In Customer Insights - Journeys, your audience is defined by a segment. This is a subset of your contacts that meet some criteria. For example, you could have a segment containing customers over the age of 60 who live in North America, a segment for customers who earn more than $100,000 per year, or a blanket segment with all your active contacts. Learn more about segments:
The what is the content and form of your communication - what are you sending? In Customer Insights - Journeys, this can be an email, a push notification, or a text message. These channels can be used separately or together in one campaign. Learn more about channels:
The when can be as straightforward as a planned time when you want to send the communication, but with Customer Insights - Journeys, it can also be an event that triggers the communication as part of a journey. You can combine emails, push notifications, and text messages into journeys that can operate over either a segment of contacts at a planned time or that can respond to a trigger to reach customers in the moments that matter. Learn more about journeys:
Events
Mar 31, 11 PM - Apr 2, 11 PM
The ultimate Microsoft Fabric, Power BI, SQL, and AI community-led event. March 31 to April 2, 2025.
Register todayTraining
Learning path
Work with real-time features in Dynamics 365 Customer Insights - Journeys - Training
Dynamics 365 Customer Insights - Journeys real-time marketing features enable organizations to orchestrate personalized journeys across all touchpoints to strengthen relationships and earn loyalty.
Certification
Microsoft Certified: Dynamics 365 Fundamentals (CRM) - Certifications
Demonstrate fundamental knowledge about the customer engagement capabilities of Microsoft Dynamics 365.